Home > About SPG
CORE VALUES
Our Story & Evolution
Founded in 1992 as "Sports Gear Co., Ltd." in Taipei, Taiwan, the company relocated to Taichung in 1995. In its early stages, the business primarily focused on the import and export of football boots and other sports-related products.Driven by a passion for sports culture—particularly the intensity of football—the company actively pursued partnerships with world-renowned brands such as Adidas and Nike. In 2000, Sports Gear transitioned from a trading company into a contract manufacturer (OEM), specializing in the production and sale of football boots, running shoes, and outdoor footwear. To date, the group has expanded to eight business units overseas and has added ASICS and BROOKS to its portfolio of collaborative partners.
In 2018, the group embraced internationalization and officially rebranded as Sports Gear Group.
Joy – Growth - Responsibility
Sports Gear has set out to create a working environment based on mutual respect and emphasizes the importance of work-life balance.We encourage all team members to strive for intrinsic joy while maintaining a growth mindset, creating a culture of continued learning and development.
We stress the importance of our responsibilities to business partners, shareholders and customers, ensuring that we live up to their standards in the workplace and daily life.
Safety – Satisfaction - Speed
Safety
Our highest priority is to provide a healthy, safe work environment; allowing us to
ensure our manufactured products, services offered and operating procedures are able
to meet the demands of our customers and fulfill our promises to business partners.
Satisfaction
We take seriously the responsibility of meeting our customers’ demands, satisfying
our business partners’ needs and fulfilling our responsibilities to shareholders and
society.
Speed
Our ability to quickly adapt to real time feedback is the key to meeting the
demands of our customers, business partners and shareholders while also maintaining
sustainable business growth.
